OMRS / Software
Ocado IQ
Warehouse Robots are Everywhere, the Advantage is the Intelligence Behind Them.
Ocado IQ is an AI-powered, cloud-based software that system-directs every pick, path, and priority from inbound to outbound.
The software powers Chuck and Porter AMRs, as well as the Ocado IQ App - keeping your entire operation in sync, from bots to manual workflows.
Ocado IQ also sends real-time operational data to The Bridge, giving supervisors clear insights, visibility, and control.
Productivity Boost
Lower Labor Costs
Months (as little as) to ROI
Missed SLAs
Trusted by Leading Operators




The Smartest Picking For Your Warehouse.
Turn picking inefficiency into high performance execution, for every item, every aisle and every associate.
Most systems lock you into a single pick mode for every aisle, for the whole of your warehouse. With Ocado IQ, you get two intelligent pick modes, running concurrently across your site. Pick modes are configured by aisle, using factors like aisle width and position, product density and velocity, and task type.
No more one-size-fits-all. This is precision at scale.
Ocado IQ does them all.
We pre-define the methodology upfront for each SKU. Then Ocado IQ takes over, system-directing the smartest pick for every task in real-time. It factors in urgency, proximity, and workload so you're always using the smartest methodology for the moment.
With Chuck AMRs, Ocado IQ powers built-in light strips that guide associates step by step. As your associates place items into containers or totes, the right section lights up so there’s no second-guessing.
Scanned the wrong item? The bot flashes red instantly, catching mistakes before they move downstream. Lights are also used to signal priority Chuck AMRs or Porter AMRs to alert associates during induct and picking.
Smart picking, everywhere, even where bots can’t go.
Learn more here >
A site-wide setting that can be layered onto Sweep or TagTeam. This setting allows:
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Direct-to-pick routing, bypassing the need to sync with a bot at designated meeting points
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Bypass the badge-in process at each new bot
Smart Bypass keeps operations flowing smoothly by helping associates skip unnecessary steps, reduce walking and lessen cognitive load in certain conditions. It’s typically best for wide, low-density, lightly trafficked aisles.
Customers Have Seen 10% Productivity Uplift By Combining Sweep with Our Second Pick Mode. See The Pick Modes In Action.
One associate, one bot. You meet your bot at a set point and it guides you smoothly through the aisle from start to finish, so you stay in a single, focused flow.
Common applications:
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High or low density with fast or slow movers
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Narrow aisles where fewer bots are best to avoid congestion
An associate works with several bots in the same aisle. Ocado IQ positions each bot near the next pick location and at traffic free points to avoid congestion, so the aisle runs in a smooth, shared flow.
Common applications:
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Mid-density and medium movers
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Wide to medium aisles to avoid congestion
Full-Suite Fulfillment Execution
When systems don’t talk to each other, fulfillment slows, errors multiply, and leaders are left in the dark. Ocado IQ connects picking with the wider operation, so tasks stay in sync end to end.
Picking, Putaway & Returns
Ocado IQ streamlines picks, putaway, and returns.
Along with pick-to-light, put-to-light is also enabled to ensure faster, more accurate placement.
Point-to-Point & Cross-Docking
Move inventory with precision, from single orders to cases and full pallets.
Ocado IQ routes stock to the right zones fast, optimizing flow between storage, processing, and dispatch.
Mobile
Sortation
Chuck and Porter can drive themselves to the right dock door or shipping lane, based on carrier, route, or SLA - no manual sorting required.
That means faster outbound flow and fewer shipping mistakes.
Cubing & Cartonization
Group lines from different floors or areas into one container to save space and reduce container count.
The software dynamically picks the right box size based on dimensions, weight, and fragility.
Packout & Order Consolidation
Reduce labor and group multi-box orders automatically.
Ocado IQ ensures items arrive together at the right time and place, ready to pack and ship as one.
OMRS/Software
Real-Time AI-Driven Software
Ocado IQ uses our proprietary Smart Allocation Logic to continuously evaluates conditions, groups tasks and assigns resource, even as demand, staffing and priorities shift.
Traditional warehouses rely on fixed zones, which means associates handover tasks at boundaries, even if it slows things down and will affect SLAs. Ocado IQ changes that.
Zones adjust in real-time based on task volume, urgency, and congestion. If demand spikes or an associate becomes unavailable, the system instantly redistributes the work.
That means smoother flow, balanced workloads, and less idle time, without manual intervention.
Ocado IQ goes beyond rigid WMS sequencing and static task-based systems available on the market.
It uses AI to dynamically group and prioritise orders based on urgency, location, quantity, and item commonality - building the most efficient pick runs in real-time.
Fewer delays. Better decisions. Guaranteed SLA performance.
Without automation, your associates are left to plan their own path, walking hundreds of steps per pick, guessing whether to cut through or go around an aisle. It’s slow, inconsistent, and exhausting.
Ocado IQ's Smart Routing works like a warehouse GPS but smarter.
It maps the fastest route in real-time, factoring in aisle activity, congestion, and task urgency to avoid slowdowns and keep your associates moving efficiently.
Less walking. Less decision fatigue. Faster fulfillment.
Missed items. Wrong quantities. Overflowed totes.
Most providers will have systems that simply flag these issues for manual follow-up.
Ocado IQ doesn’t wait. It spots errors in real-time and takes action instantly.
It can reroute picks, create new containers, and keeps fulfillment on track without needing your associates to intervene.
Fewer disruptions. Faster recovery.
Extend System-Directed Picking Anywhere
Ocado IQ brings its intelligent logic to manual zones through a handheld experience, guiding associates with smart routes for bulky, heavy, or hard to reach items.
The Deepest Insights of Any AMR Provider
The Bridge, part of Ocado IQ, gives you deep operational insight and live control, so you can spot risk early, resolve issues fast, and keep work flowing.
Benefits
By limiting physical and operational bottlenecks or points of failure (such as AMR congestion in aisles), we ensure smooth operations, maximum uptime, and consistent productivity.
Efficient worker allocation requires fewer AMRs, driving high utilization, reducing excess equipment, and lowering overall operational complexity and costs.
Achieve more accurate operational forecasting, ensuring you can confidently balance labor requirements, cut reliance on temporary staff and achieve stable, predictable workflows despite fluctuating demand.
Eliminate distractions and minimize operational downtime by directing workers to their next task immediately, improving throughput and enhancing overall performance.
Give your supervisors the software tools they need to spot and mitigate performance issues instantly, leveraging detailed real-time analytics and forecasting dashboards.
Our software is tech-agnostic, supporting diverse software, tools, and accessories. Effortlessly connect OMRS with WMS, ERP, OMS, and Labor Management Systems, reducing IT complexity and implementation risk.
An Extensible & Scalable Platform
Most providers stop at their own systems. Ocado IQ goes further. Some of our technology partners include:
Ocado IQ also connects with any WMS, ERP, or LMS but it doesn’t just plug in. It turns your existing systems into intelligent orchestration engines with no overhaul required.



Add or Remove Bots Easily
Our software and bots are built for flexibility, no CapEx heavy commitments, no infrastructure changes, and no need for temporary labor during peak periods.
As you add or remove bots to match demand, Ocado IQ automatically adjusts pick logic and workflows in realtime, with no disruptive reconfiguration or added reprogramming cost.
Smarter Every Shift
Ocado IQ routinely releases software updates so you unlock new capabilities without disruption.
The impact is proven: Performance Health, a US distributor, boosted throughput by 23% with key software updates alone.
Your AI keeps getting smarter, and your investment keeps delivering value year after year.
Scale New Work Areas
Ocado IQ helps you extend operations into new work areas, including upper mezzanines and dedicated zones for e-commerce and retail replenishment, so you can unlock more of your existing footprint.
Run multiple independent floors from a single interface, with coordinated workflows and clear control. More coverage and capacity, without added complexity.
OMRS/Software
How It All Connects

Launch Fast, Prove Value Faster.
14 Weeks
Or less, to go-live with software and AMRs! No infrastructure changes required.
6 Months
See payback in as little as 6 months, or even less.
90%
Reduction in training time. Get trained in 15-30 minutes.
Day 1
Gives you uplift results, visible with real-time analytics.
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"This dashboard was the best thing that ever happened to us. We’ve never had anything that would allow the people or management to be able to see what we were doing."
Kate Young - Sr. Operations Manager
"We see about a 40% reduction in error rate. Reducing quality has a huge impact on customer service, and a huge impact on efficiencies. So that’s had a tremendous impact on our overall efficiencies."
Gavin Williams – Managing Director, UK and Ireland
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Chuck AMR Case Study: Performance Health Boosts Fulfillment by 104% and Cuts Training Time by 99%
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Chuck AMR Case Study: Liberty Hardware Same Day SLAs: No Problem
Latest Resources
FAQ
Frequently asked questions about Ocado IQ Software.
Ocado IQ is Ocado’s cloud-based, AI-powered software, system-directing every pick, path, and priority from inbound to outbound.
It powers Chuck and Porter AMRs, as well as the Ocado IQ App–keeping your entire operation in sync, from bots to manual workflows.
Ocado IQ supports both our Chuck and Porter AMRs, as well as our Mobile Fulfillment App.
Our software (cloud dashboards and on-device AMR software) currently supports user-specific languages including English, Spanish (Mexico), Czech, Dutch and Polish, with new languages added regularly.
Not only can the default language be set uniquely for each user, but managers can temporarily override the language when they need to help associates complete tasks, then revert to the associate’s preferred language when done assisting.
We’ve designed the entire OMRS solution to easily communicate with all leading WMS and fulfillment systems, supporting vertical lift modules, scanners, auto-baggers, and more.
By dynamically adjusting to changing demand patterns by optimizing workflows, reallocating resources, and prioritizing tasks effectively.
Combined with physical scaling (adding more AMRs to your warehouse), our software is capable of scaling to address any peak, whether seasonal or unexpected.
Ocado Intelligent Automation (OIA) prioritizes data security and employs robust measures to protect sensitive information, including encryption, access controls and regular security audits. Any data is stored securely in industry-leading cloud applications.
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